P.S. This is real.

So, this is happening. Again. It's like the Halley's Comet of social media hoaxes lucky breaks for everyone on the Internet:

"Its official. Signal at 12:20 it even passed on tv. Facebook will start charging this summer. If you copy this on your wall your icon will turn blue and Facebook will be free for you. Please pass this message if not your count will be deleted. P.s. this is real, the icon turns blue. Please put this as your status."

Also, in case you missed the last one, the Apocalypse is scheduled to happen again on October 21st. If you post this as your Facebook status, you will be teleported to heaven, and Bill Gates will send you a check for $144,000. This is totally real. I promise.

It's brilliant how Facebook saves all that money by not having a marketing team or any sort of communications department. It's a testament to the power of social media that they can put their message in the hands of just one orthographically-challenged tween and watch it spread, like the T-virus, until everyone has been exposed to it. Also, props to them for announcing the new charges mere days after the launch of Google+, which may be their first serious competitor. Well played, Facebook.

If I ever start a company, I'm totally copying Facebook's business plan:
1. Totally steal somebody else's idea, probably.
2. Get 600 million customers.
3. Send all important announcements as typo-laden chain messages. IMPORTANT: Remember to say "this is real" so people know it's not fake.
4. Make everybody pay, except if they post a message for you once, ever. Then it's free.

Until it suddenly isn't.