Monday, April 19, 2010

Count Me Out

Someone told me today that the Census Bureau has a PSA featuring Dora the Explorer. The first coherent thought I was able to have was “what the fuck?” I think that, first of all, if I were trying to decide whether or not to fill out my census form, and I saw a commercial in which a cartoon character from a children’s network tried to convince me to do so, I would throw it the fuck away. Then I would move to a country that took itself seriously.

I have to admit that I haven’t seen it yet–hence my ability still to type coherently–but I’ve discovered so far that it’s part of a campaign called “Children Count, Too,” which attempts to counteract the apparently common problem of parents who forget to count their young children when filling out the census form. Fair enough–maybe–but who are they marketing this to? Are there children filling out the census form? If so, this could help to eliminate the error of not counting oneself, a common mistake among children, especially those under the age of five, who HAVE NO BUSINESS FILLING OUT A FUCKING CENSUS FORM.

Or do they expect these children to take on the responsibility of reminding their parents to count them? If you can’t remember how many children you have, the answer should be zero, because you are a shitty parent.

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